About Irie Motion Eco Tours, Ltd.
We are building a more meaningful way to experience Jamaica through community-based tourism, authentic cultural connection, eco-conscious travel, and smart destination development.
Our Story
Irie Motion Eco Tours, Ltd. was founded to create immersive tourism experiences that celebrate Jamaica’s culture, landscapes, people, and entrepreneurial spirit.
Based in Falmouth, Trelawny, Jamaica, the company is committed to reimagining tourism as a force for local empowerment, environmental responsibility, and authentic visitor engagement.
By connecting travelers to communities, heritage, wellness, and nature, Irie Motion Eco Tours, Ltd. helps guests experience Jamaica beyond the ordinary.
Mission, Vision & Purpose
Our guiding direction is rooted in sustainable tourism, inclusive growth, and destination excellence.
Our Mission
To deliver eco-conscious, culturally rich, and community-based tourism experiences that connect visitors to the heart of Jamaica while creating value for local people and places.
Our Vision
To become a leading model for sustainable tourism innovation in Jamaica by integrating authentic experiences, local partnerships, and smart destination strategies.
Our Purpose
To inspire travel that is meaningful, restorative, and responsible while strengthening local tourism ecosystems and celebrating Jamaican identity.
Our Core Values
These values shape every experience we design, every partnership we build, and every visitor journey we support.
Authenticity
We honor the real Jamaica through genuine stories, people, traditions, and experiences.
Sustainability
We support practices that protect communities, natural environments, and long-term destination wellbeing.
Inclusion
We believe tourism should create access, participation, and opportunity for a wide range of people and communities.
Partnership
We grow through collaboration with local businesses, organizations, creatives, and stakeholders.
Innovation
We embrace fresh ideas, digital tools, and new models that improve tourism experiences and outcomes.
Respect
We value people, culture, place, history, and the environment in everything we do.
Leadership
Roberta Jarrett, Founder & CEO of Irie Motion Eco Tours, Ltd., leads the company with a vision for building a tourism business that reflects the richness of Jamaica while contributing to sustainable development and community vitality.
Through strategic partnerships, route development, digital integration, and destination-focused planning, her leadership supports a future-forward tourism model rooted in local value creation.